For the University of Newcastle, we initiated a multi-platform campaign, including website strategy, distribution and content production to create a buzz around the Postgrad EXPO. We produced two television commercials, an branded video series for online distribution and tailored live-event screening versions. The online series will be complemented by a video seeding campaign targeting the content to relevant audiences.
Following up on the success of Bra Boys, which we created the trailer for a few years back, comes Fighting Fear. Produced by Garage Entertainment, and directed by Macario De Souza, Fighting Fear is a film about how friendship can be the catalyst to achieving your dreams. It follows two Maroubra boys, Mark Mathews and Richie Vas in their quests to become professional big wave surfers and MMA fighter. We created the trailer and TV spot which are aimed at broadening the appeal of the film beyond surfers and MMA fans.
The BBC commissioned some in-depth research into television audiences, and split the audience up into demographics based on viewing habits and lifestyle. TCA was asked to bring these 6 audience demographics to life, for BBC staff. We created 6 vignettes that encapsulated the audience groups in a visual, fun and quirky way, but with an eye on delivering the key segment messages.
A special edition DVD of Strictly Ballroom has been released in the states in November 2010 featuring the TCA produced documentary from Stage to Screen created especially for the Special Edition DVD release, featuring Baz Luhrmann and his close collaborators discussing the extraordinary journey of creating the film. http://www.bazmark.com/StrictlyBallroomDVD.html
The Content Agency developed a blogger outreach strategy to build awareness for the Australian film The Waiting City. The campaign was highly successful doubling the number of Facebook fans and Twitter followers in an eight week period.
