We recently had the pleasure of shooting a television commercial for 2012 The Voice finalist Rachael Leahcar’s upcoming debut album ‘Romantique’. A collection of new and old classics featuring covers such as ‘Wonderful World’, ‘Heart’s a Mess’, ‘Use Somebody’ and ‘Angel’.
Video directed, produced and edited by The Content Agency.
Client – Universal Music and Rachael Leahcar
Icon Films released Get the Gringo in 2102, and we produced a series of TV commercials for the release.
All the spots were adapted from US and UK TV spots, but we had to remake all the graphics as well as doing all the usual re-purposing.
This 30″ commercial for The Sapphires features cinema-goers vox pops as they leave the film. We didn’t have to work too hard to get really good comments from the audience, they loved the film and were keen to talk about it.
The Sapphires was the biggest Australian film of 2012, and swept the board at the AACTA awards. Produced by Goalpost Pictures and distributed by Hopscotch Films, The Sapphires, which stars Jess Mauboy, Deb Mailman and Chris O’Dowd is the story of a group of Aboriginal girls who go to Vietnam to entertain the troops.
The Content Agency produced the entire TV campaign for The Sapphires, creating three different commercials highlighting different aspects of the film. It certainly helped that Sony allowed us to use some of the great music from the film like “Heard it Through the Grapevine” and “Night of Thousand Dances”. We are really proud of this campaign and being involved in such a landmark film.
TCA has produced three commercials for the Aussie film Sapphires.
This was a great project to work on, not only because the film is fantastic, but because of the music we had access to. Sapphires is a music-driven film, and we were able to use some of that music in the campaign. Being able to work with tracks like “I Heard it Through the Grapevine” will have a huge impact on the cut-through the spots achieve. We’ve also discovered songs like the Merle Haggard country and western song the girls are singing at the beginning of the TVCs.
Source Code TVC
Client: Hopscotch Films
Director Duncan Jones second movie Source Code was a big hit for Hopscotch Films. There was a free-to-air and cable TV campaign to support the release of the movie. The spots were created in the US and we adapted them for broadcast with matching design and revised endboards.
The spots were reused with slight alterations for the DVD/Blu-ray and digital download release of the movie.
Microsoft Advertising Network
Commercial to promote Microsoft Video Advertising Network opening up their network to pre-roll advertising.
The Content Agency has been producing online video content for GradSchool for some time, so when to produce the TV campaign was the next step. The TV commercials ran regionally to increase awareness of the GradSchool and the open days they ran for postgraduate courses. The TV commercials in this case were largely produced using pre-existing material shot for the online and event videos, making it very cost effective. The look and feel also tied in with the online video and web and print campaigns
Camelot DVD TVC
Client: Hopscotch Entertainment
In the darkness before enlightenment a boy destined to be King pulled the sword from the stone, only he could unite the warring kingdoms but every great leader needs a mentor – Merlin.
We cut the TVC for this adventurous series.
Client: Hopscotch Films
The cinema release of feature film Gone was supported by a TV campaign, for which we produced 30 and 15″ spots. The 30″ spot was created in the US and adapted for broadcast, but the 15 was produced from scratch.
One of the challenges with adapting spots from the US is recreating design elements, which follow the same look and feel as the original US spots. Gone used a distinctive font throughout the campaign, and it took a little detective work to track down the font so that we could match the original look.