Hoopla is a pre-school live action TV series, commissioned as a co-production between the ABC in Australia and Chinese national broadcaster CCTV. The Content Agency is producing the 52 x 12 min series with Beyond International for broadcast in 2014. The show begins a 6-month shoot in Beijing in February 2103. Originally conceived by Melinda Wearne from The Content Agency, Hoopla a town populated by circus-skilled characters who back-flip, juggle, hand stand and tumble at the drop of a ring-masters hat.
Hoopla is not only ground breaking in its format, but also in the bringing together the Australian and Chinese national broadcasters on their biggest project to date.
We are extremely proud of Hoopla and are looking forward to seeing it come together over the next 12 months