Source Code TVC

Client: Hopscotch Films

Director Duncan Jones second movie Source Code was a big hit for Hopscotch Films. There was a free-to-air and cable TV campaign to support the release of the movie.  The spots were created in the US and we adapted them for broadcast  with matching design and revised endboards.

The spots were reused with slight alterations for the DVD/Blu-ray and digital download release of the movie.

The BBC commissioned some in-depth research into television audiences, and split the audience into demographics based on viewing habits and lifestyle. TCA was asked to bring these audience demographics to life in six films.

We created 6 vignettes that encapsulated the audience groups in a bold yet quirky style, but with an eye on delivering the key segment messages.

One of the key challenges of the project was getting the good performances form the six people who represented the demographics and also setting up a workflow that allowed us to deliver an ambitious visual style in time and on budget.

For the University of Newcastle, we are producing an on-going series featuring current students and alumni of UoN masters programs. Each story reflects aspects of the Universities “Designed for Life” post-grad courses and stand the test of being entertaining and engaging.

The initial series rollout involved a multiplatform strategy, including website development, a video series for online distribution,  a targeted Facebook campaign, television commercials, and tailored live-event screening versions. The content gained over 12000 views over a 5-week period

The next set of stories are currently in production and we are looking forward to being able to share them.

Jason

Ruth

Dominic

Client: Bazmark films

To mark the 20^th anniversary of the iconic Australian film Strictly Ballroom, which started Baz Luhrmanns career, Bazmark commissioned TCA to produce “Strictly Ballroom: Stage to Screen. The 30-min documentary tells the story of films humble beginnings as a drama-school play and its path to the buying frenzy it kicked off at Cannes.

To produce the doco, from interviews with Baz, Catherine Martin and the producers to final delivery, we had 7 days. An awful lot of hard work, some very long hours and great dedication from the team over the week delivered a film we are all very proud of.

The highlight of the project was the daily screenings with Baz, and the little nuggets of story structuring, characterization and timing gold we picked up from him.

The final film appeared as a DVD extra on the 20^th Anniversary DVD 

Producer: Melinda Wearne

Director: Kate Reidle

Client: Garage Entertainment

Macario De Souza and Mick Lawrence, co-director and producer of Bra Boys, Australia’s most successful feature-length documentary, returned to cinemas with Fighting Fear. Fighting Fear followed the fortunes of friends, big-wave surfer Mark Matthews and UFC fighter Richie Vas, as they struggle to escape the seemingly pre-ordained paths of drinking, fighting, gangs, prison and injury.

We produced the trailer for Bra Boys several years ago and so were really pleased to work with Mick and Macca on this film. The trailer is epic, but story-led and sells the movie as more than a surfing and fighting movie. It makes great use of some of the unique phantom footage of huge breaks off Tasmania.

Online the trailer has done fantastically well with 200,000 views on youtube.

Client: Hopscotch E-One

We’ve been working with the team at Hopscotch Films since they started up in 2002, and it’s been great to be part of their huge success and growth.  Every year we have created a showreel for them for the Australian movie industry conference on the Gold Coast, starting out with a very modest 5 min affair quite a few years ago.

In 2011 Hopscotch were acquired by E-One, and they were suddenly one of the big boys. And with that comes a one-hour presentation slot at the Australian Movie Convention. So in 2011 we produced over 40 mins of content, including a 6-min 3D epic to tell the Hopscotch story.

We shot interviews with the cast and director of The Sapphires, and the director of  Sundance-nominated Wish You Were Here and Taylor Hackford, who’s directing Jason Statham in Parker later this year.  We found creative ways to bring to life whatever stills we could find to illustrate the story of films that are still in pre-production. And we pulled it all together with beautiful, stand-out design and sound design. The reel was screened digitally via the D-Cinema process with 5.1 audio.

Creating the AIMC reel is a real high point in the year for us, because of the creative freedom and the opportunities it gives us to stretch ourselves. It also helps that Hopscotch are great to work with.  The reel in 2010 was nominated for a Promax too…which is nice.

When Study Adelaide wanted to increase awareness of Adelaide as a study destination for overseas students, they turned to The Content Agency. We produced a series of 12 stories showcasing Adelaide in the students own words. Each film is idiosyncratic and full of character. We worked very hard to get great performances from the students and used a quirky and eye-catching visual style to inject some fun into the films.

We created a microsite to host the content, and you cane see the full series there.

www.studyadelaide.com/studentexperiences

The campaign which was great fun to work on was nominated for an AIMIA award.