The Content Agency

The University of Newcastle

thecontentagency — Wed, 26 Oct 2011 01:25:50 +0000

For the University of Newcastle, we initiated a multi-platform campaign, including website strategy, distribution and content production to create a buzz around the Postgrad EXPO. We produced two television commercials, an branded video series for online distribution and tailored live-event screening versions. The online series will be complemented by a video seeding campaign targeting the content to relevant audiences.

BBC

thecontentagency — Wed, 26 Oct 2011 01:03:52 +0000

The BBC commissioned some in-depth research into television audiences, and split the audience up into demographics based on viewing habits and lifestyle. TCA was asked to bring these 6 audience demographics to life, for BBC staff. We created 6 vignettes that encapsulated the audience groups in a visual, fun and quirky way, but with an eye on delivering the key segment messages.

Fighting Fear

thecontentagency — Tue, 25 Oct 2011 02:12:33 +0000

Following up on the success of Bra Boys, which we created the trailer for a few years back, comes Fighting Fear. Produced by Garage Entertainment, and directed by Macario De Souza, Fighting Fear is a film about how friendship can be the catalyst to achieving your dreams. It follows two Maroubra boys, Mark Mathews and Richie Vas in their quests to become professional big wave surfers and MMA fighter. We created the trailer and TV spot which are aimed at broadening the appeal of the film beyond surfers and MMA fans.

AIMIA award nomination

thecontentagency — Wed, 19 Jan 2011 04:40:51 +0000

It’s been a good start to 2011 and we’re very excited to say that teaming up with Study Adelaide has not only been super fun but series one has been nominated for an AIMIA award for best online video.

AIMIA awards finalists

Ken: Study Adelaide Student Testimonials

The top 5 YouTube videos of 2010

thecontentagency — Mon, 13 Dec 2010 05:39:33 +0000

While we’re doing top fives – the top five most watched YouTube clips of 2010 for Aussies are:

1. Auto Tune The News: Bed Intruder Song
2. TIK TOK KESHA Parody: Glitter Puke – Key of Awe$ome #13
3. Old Spice: The Man Your Man Could Smell Like
4. BAD LOSER
5. JUSTICE CREW ~ WINNER of Australia’s Got Talent 2010

The top 5 Australian female bloggers

thecontentagency — Mon, 13 Dec 2010 04:54:22 +0000

Here at the Content Agency we do a lot of work with bloggers of all shapes, sizes and tastes. For our social media campaigns, we draw from a healthy and robust database of bloggers. Like any other media, the popularity of blogs fluctuate and Alexa is our friend when it comes to keeping half an eye on who’s where with which audience. This week we drew up a list of the top 20 female bloggers.

Do you agree? Did we miss anyone? Let us know in the comments below.

Whatever Works

thecontentagency — Mon, 13 Dec 2010 02:32:21 +0000

The Content Agency created a video seeding campaign targeting specific demographics to promote Woody Allen’s latest film.

The Boys are Back

thecontentagency — Mon, 13 Dec 2010 02:27:35 +0000

A video seeding campaign targeting specific demographics was utilised to promote this beautiful film by Australia’s Scott Hicks.

Valentino

thecontentagency — Mon, 13 Dec 2010 01:08:40 +0000

Utilising a combination of ticket giveaways run by prominent fashion blogs, Valentino trivia and a Facebook photo competition, The Content Agency worked with Hopscotch Films to raise awareness of the film Valentino: The Last Emperor.

Tyson

thecontentagency — Mon, 13 Dec 2010 00:54:01 +0000

The Content Agency worked with Hopscotch Films to raise awareness for acclaimed indie director James Toback’s stylistically inventive portrait of Mike Tyson. By seeding clips from the film including the trailer, as well as offering ticket giveaways to key bloggers, the target audience discovered the film with the flow on effect of raising the profile of Hopscotch’s YouTube channel.