We recently did a music video for 2012′s The Voice finalist Rachael Leahcar for her brand new single ‘Heart’s a Mess’. A beautiful rendition of Gotye’s famous track.

Rachael Leahcar TVC - Universal Music from The Content Agency on Vimeo.

We recently had the pleasure of shooting a television commercial for 2012 The Voice finalist Rachael Leahcar’s upcoming debut album ‘Romantique’. A collection of new and old classics featuring covers such as ‘Wonderful World’, ‘Heart’s a Mess’, ‘Use Somebody’ and ‘Angel’.

Video directed, produced and edited by The Content Agency.

Client -  Universal Music and Rachael Leahcar

Rachael Leahcar Album Preview - Universal Music from The Content Agency on Vimeo.

The Content Agency was recently asked to create an Album Promo for The Voice Australia’s charming finalist Rachael Leahcar, for her upcoming debut album ‘Romantique’.
Featuring covers of ‘Heart’s a Mess’, ‘Use Somebody’, ‘Angel’ and ‘Wonderful World’.

Video directed, produced and edited by The Content Agency.
Client – Universal Music and Rachael Leahcar

Get The Gringo TV Commercial 1 from The Content Agency on Vimeo.

Get The Gringo TV Commercial 2 from The Content Agency on Vimeo.

Icon Films released Get the Gringo in 2102, and we produced a series of TV commercials for the release.

All the spots were adapted from US and UK TV spots, but we had to remake all the graphics as well as doing all the usual re-purposing.

The Sapphires Vox Pop TVC from The Content Agency on Vimeo.

This 30″ commercial for The Sapphires features cinema-goers vox pops as they leave the film. We didn’t have to work too hard to get really good comments from the audience, they loved the film and were keen to talk about it.

UTS Undergrads from The Content Agency on Vimeo.

This video is part of a series that we produced for UTS for the launch of their new website. We interviewed past and current students to get their opinion on what they got out of studying at UTS and what that experience was like. We used a combination of live action, and time lapse to produce a texture the makes the film more visually interesting.

GradSchool is the University of Newcastle’s Postgraduate program which offers a wide range of courses delivered both online and face-to-face. This allows GradSchool students flexibility in how they undertake a course which means they can fit the course in around the demands of work, family, travel etc.

The problem that GradSchool were facing was that the message about flexibility wasn’t getting through. GradSchool wanted to increase registration numbers and the key to that was getting across to their audience the advantages that flexible course delivery offered.

The Solution

By showing prospective students that flexible course delivery could allow them to fit a post-graduate course into their lives, rather than just telling them, we hoped to change the attitudes of prospective students. We produced a series of online videos featuring GradSchool students telling their own stories, about their experiences. The students in the videos are a trustworthy source for the audience of prospective students, and importantly they identified with the with them…if she can do it, so can I.

Another crucial element of each story was finding out what the postgrad course meant to our narrators, and how it made them feel. This gives the audience an emotional connection to the stories, and starts them thinking about what completing a post-graduate degree would feel like for them. By telling stories with an emotional element we are producing content that is much more engaging, and more likely to resonate with the audience and cause the audience to act.

Distribution

The online videos were placed on the GradSchool site and we also undertook a distribution campaign to increase brand awareness and spread the word about GradSchool. Focusing on the more business-oriented content we identified blogs and sites that were thought leaders and influencers in the sphere and placed the videos into those sites, some with editorial writes ups. We also undertook a paid media campaign throughout related-subject sites to add to the scale.

The Results

The videos produced for GradSchool have been viewed over 18000 times in total and more importantly, in that time GradSchool has seen a 20% growth in registrations for their courses, which represents a fantastic return on investment. Here’s what Mat Sharman, General Manager of Marketing at GradSchool had to say

“As  a provider of online study, there is great scope and opportunity to market more broadly to a global audience. The ultimate challenge is a limited budget to achieve the level of reach, visibility and trust required to position our offering firmly within the hearts and minds of an audience that is both diverse and well informed.

Via niche expertise, an effective collaborative approach – and patience, the Content Agency has played a vital role in helping us build a strong industry reputation and a broader market footprint.”

UTS: Future Student Master from The Content Agency on Vimeo.

The Content Agency first worked with UTS around 2 years ago, reviewing online video content throughout their website , and producing a strategy for dealing with online video in the future. We were delighted to then be asked to produce a series of online videos for the launch of the new website. The videos were aimed at different cohorts of the higher education market to bring to life what UTS is like, and why it is the right choice. We interviewed current students and past students, both undergraduate and postgraduate, to find out what make UTS different and what they got out of studying there.

The resulting films give prospective students a positive feel for what the university is look. It allows them to see UTS as vibrant and exciting and full of opportunities. It allows the university to make an emotional connection with its audience…rather than telling prospective students that UTS is the best choice, we show them.

The videos are shot using a variety of techniques including time-lapse cameras on sliders, as well as video, to create a textured and visually interesting film.

Workload Master from The Content Agency on Vimeo.

One of the major obstacles for kids who are thinking about going to University, especially if they come from families where they are the first to go to university, is whether they will be able to handle the workload. Most students, on top of full-time study, have a part-time job plus travel to and from college and time to socialise to fit into their schedule. The University of Newcastle wanted to show prospective students that it is manageable, and that there is support available if they need it.

We suggested a video that doesn’t take itself too seriously as the best way to get the message across. Justine, one of the Universities Student Ambassadors, does a very good job of being honest while letting her sense of fun shine through.

Darren has released his  first full length LP since coming 2nd on the first season of The Voice Australia. A Tribute to Ray Charles contains Darren’s soulful versions of classic Ray Charles songs.