Telling great stories is only half the job. To build an audience and grow brands we need to make sure our content is finding its audience and we are connecting with the right content, in the right place at the right time. It’s also worth remembering that telling great stories is not a one-way street. We want our audience to start conversations and we want out brands to be involved in the conversations. Content distribution and management are the tactics we use to amplify our content and engage with our audience.
Whether we are reaching our audience via their Facebook, Instagram or Linked In feeds, through an e-mail list, a brand’s blog or going live on their YouTube channel there are a number of tactics and best practices that can be consistently applied to get noticed and grow the audience.
And because content is about engagement its important for brands to get involved in conversations and talk to their audience. Our process helps brands manage the conversation and build their audience.
• Facebook/Instagram/Linked In/Twitter etc
• Channel Management
• Channel Growth
• Conversation Management