Skyline

Hopscotch films have joined forces with The Content Agency to promote the release of Sci-Fi blockbuster Skyline.

The multi tiered strategy consists of the following:

Teaming up with prolific video blogger Blunty to produce two videos about the film.

In the video Blunty talks about how the film was made in just one year by the Strause brothers who are best known for their special effects work on films including The Curious Case of Benjamin Button, The Incredible Hulk and 2012.

Blunty’s second video will appear in the coming weeks and involves an exclusive video hook up to the Strause brothers in LA.

In addition to Blunty’s videos, a blogger outreach campaign is under way in conjunction with caper creative to assist in seeding the film’s trailer & related videos to niche bloggers whose readers have an interest in Sci-Fi.

The Content Agency will be travelling to LA in the coming weeks to produce a third video interviewing the Strause brothers in the days before the simultaneous international release

Hopscotch films have created a customised Facebook landing page for Skyline on the Hopscotch fan page.

The tab acts as a landing page connecting the fans with the official trailer, Blunty’s videos and LA based interviews.