Client: Hopscotch E-One
We’ve been working with the team at Hopscotch Films since they started up in 2002, and it’s been great to be part of their huge success and growth. Every year we have created a showreel for them for the Australian movie industry conference on the Gold Coast, starting out with a very modest 5 min affair quite a few years ago.
In 2011 Hopscotch were acquired by E-One, and they were suddenly one of the big boys. And with that comes a one-hour presentation slot at the Australian Movie Convention. So in 2011 we produced over 40 mins of content, including a 6-min 3D epic to tell the Hopscotch story.
We shot interviews with the cast and director of The Sapphires, and the director of Sundance-nominated Wish You Were Here and Taylor Hackford, who’s directing Jason Statham in Parker later this year. We found creative ways to bring to life whatever stills we could find to illustrate the story of films that are still in pre-production. And we pulled it all together with beautiful, stand-out design and sound design. The reel was screened digitally via the D-Cinema process with 5.1 audio.
Creating the AIMC reel is a real high point in the year for us, because of the creative freedom and the opportunities it gives us to stretch ourselves. It also helps that Hopscotch are great to work with. The reel in 2010 was nominated for a Promax too…which is nice.