The Content Agency has become something of a specialist in the higher education market, and it all started here, with Study Adelaide.
We were asked to produce a series of 12 online videos to promote Adelaide as an education destination to overseas students, from The US, Europe, India, Asia and the Middle East. We used a “digital storytelling” approach, of spending time with the students to draw their story out, before shooting began and asking them to provide photo’s and objects to support their stories. The look and feel is fun, with visual elements to help drive the stories.
The theme of the series is Adelaide, and what the students got out of it and why its such a good place to study with the students involved ranging from high-school to postgrad. We developed a mini-site to host the content on the main Study Adelaide site. the content was also delivered on DVD for overseas sales agents and events, and was even taken my the SA Minister for Education on a trip to India. The series has also been broadcast on Channel 7s national network 4ME
The first series was so successful that The Content Agency was commissioned to produce a second series of 12 episodes the following year.